Custom stickers have become a popular way to promote businesses, products and services. They are a great way to get your brand out there and make a lasting impression on potential customers. But with so many custom sticker designs, it can be difficult to stand out from the crowd. That’s why it’s crucial to design your custom stickers correctly. If done correctly, they can help increase visibility for your business or product and create a positive perception of your brand.
In this article, we’ll discuss some of the dos and don’ts when designing custom stickers that will help you create eye-catching designs that draw attention and make an impactful statement about your brand.
Do Select A Size That Is Proportional To The Space In Which You’ll Be Using The Sticker
The size of a custom sticker is one of the most important factors when creating an eye-catching design. It’s essential to choose a size that is proportional to the space in which you will be using your sticker, as this will ensure that your message isn’t lost in a sea of other stickers or signage. Not only does this make the sticker more visible, but it also gives you more design flexibility as you can think of more creative ways to use the space.
Do Choose Simple And Bold Designs That Are Easy To Read
When designing custom stickers, it’s essential to keep your message clear and concise. This means avoiding detailed illustrations or crowding too much text onto one sticker. Instead, opt for bold, simple designs with plenty of white space that are easy to read and quickly convey your message at a glance. Additionally, choose fonts and colours that stand out against the background to make sure your sticker is easily visible from a distance.
Don’t Cram Too Much Information Into One Sticker
Custom stickers are a great way to get your message across, but it’s important not to overload them with too much information. When designing a sticker, keep the message concise and clear so that viewers can quickly understand what you’re trying to communicate. If you have more than one idea or concept, consider creating multiple stickers with a specific message. This will make it easier for viewers to understand the information without feeling overwhelmed or confused.
Do Pick A Durable Material For Your Stickers
When selecting a material for your custom sticker, it’s important to choose one that is resistant to fading, peeling and tearing. For outdoor applications, opt for vinyl stickers, as they are made to withstand harsh weather conditions and will last much longer than paper-based materials. For indoor applications, consider using a thicker paper stock that is UV coated for more durability.
Don’t Use Generic Designs For Your Custom Stickers – Hire A Pro Or Do It Yourself!
Creating unique, custom stickers for your business can be a great way to stand out. But it’s vital not to use generic designs that have been used before or are available for free online. Instead, consider hiring a professional designer to create something unique and memorable, or take the time to design it yourself. You can absolutely use free tools like Canva, just make sure you put your own spin on their templates.
Do Utilise Contrasting Colours And Shapes To Create Visual Interest
Contrasting colours and shapes are essential when it comes to making your custom stickers look eye-catching and memorable. Utilise contrasting colours, such as black and white or red and blue, to make the design stand out. Additionally, consider using shapes such as circles, squares or triangles to draw attention to the design and make it more memorable.
With these tips in mind, you can create custom stickers that will help your business or product stand out from the crowd. With its eye-catching designs and long-lasting durability, a well-designed sticker can be an invaluable asset for any brand. So take the time to create something unique and memorable – your customers will thank you! And if you are looking to get your design print-ready, we have got you covered. Find the ultimate print-ready checklist here.